adidas Superstar 80s Decon

Adidas Originals: is a brand of a line of casual and sportswear created by German multinational corporation Adidas. Adidas Originals covers sports fashion styles with references to the decades between the 1940s and the 1980s. Adidas Originals is a brand with a long history and deep-rooted connection with sport. Adidas became one of the most recognized, credible, and iconic brands both on and off the field of play, thanks to a diverse portfolio for different types and levels of sports activities. Adidas Originals set a purpose, ‘through sport, we have the power to change lives’.Through their production, they expand and push the human boundaries of possibilities and create a more sustainable world. The brand wants to be more than just average and their clear mission is: To be the best sports brand in the world. adidas Originals is one of trustworthy and inclusive leaders in its industry.

The company was started by Adolf Dassler in his mother's house; he was joined by his elder brother Rudolf in 1924 under the name Gebrüder Dassler Schuhfabrik ("Dassler Brothers Shoe Factory"). Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf established Puma, which became Adidas' business rival. The three stripes are Adidas' identity mark, having been used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports for the equivalent of €1,600 and two bottles of whiskey, became so successful that Dassler described Adidas as "The three stripes company".